The Importance of Customer Communication

Regardless of the type of relationship—personal, professional, or even acquaintance—communication is key. Specifically, if you want to have a healthy relationship with any individual, then it’s important to communicate clearly and fully. Communication is particularly necessary when it comes to customers and building a successful business. It’s even more important this year since many businesses […]

What Is Reputation Management?

Reputation management is a relatively new area within marketing.  In a way, it’s similar to digital public relations; it’s the management of a company’s reputation online. There’s also a customer service component to reputation management. Unlike public relations workers before the internet came along, today’s reputation managers must deal with what customers and other stakeholders […]

Being Grateful

With holidays approaching, this is the perfect time of year to take a moment and reflect on all of the things we are grateful for.  Being grateful may sound a bit trite, but it’s also the number one, hands down, fastest way to bring more positivity and less negativity into your work and life. Acts […]